Our Purpose and
Strategy
Our goal is to be a growth company. We will stay true to our purpose – to Refresh and Delight – bringing the “WOW” to consumers through great tastes and amazing experiences and our Winning Behaviors will guide how we work together and succeed.
Our strategy will focus on winning , excelling in our three core categories and building leading brands.
We will win in markets through developing and leveraging leadership positions where we choose to play. We will innovate on our brands to provide relevant product offerings satisfying a wider range of consumer needs.
We will build strong partnerships and we will continuously strengthen our organizational capabilities and strive to be world class within innovation, brand building and operational excellence.